Why should I do this workshop?

If you are an indie game developer that doesn’t have the budget to hire a PR agency, there are still plenty of tools and tips you can learn to help you make the most out of your own PR efforts. If you are currently working on a game and want to make sure it gets noticed through all the noise in the crowded indie game space, this workshop will equip you with the tools and knowledge to do this, with a strong focus on practical, hands-on sessions to help make your PR efforts and plans as successful as possible.

At the end of this workshop you will have:

  • a fully formed idea of your PR positioning and messaging
  • a defined, focused PR plan to help maximise your PR opportunities
  • good knowledge of how to best showcase your game through visual assets
  • a strong idea of which media outlets and influencers you will target

Course outline

  • Chapter 1: Positioning

    You can’t score without a goal – figure out your PR positioning and how to describe your game.

  • Chapter 2: PR Plan

    Together with you we review your PR plan and show you how to portion your PR ammunition into news beats.

  • Chapter 3: Asset Creation

    Learn how to make the perfect GIF for your game and get feedback and ideas on trailers, screenshots etc.

  • Chapter 4: Contacting Media

    Learn about how to find the right media partners and influencers for you and how to pitch your game to them.

Who will run the workshop?

ico_media-_logoAbout ICO Media

The Brighton-based PR agency specialise in pan-European PR for online and indie games across 12 countries. Among bigger titles like League of Legends, Smite and Endless Space, ICO has helped countless indie studios and companies on their PR efforts for projects such as IndieCade Europe, Armello, Road not Taken, Fragments of Him, Blackwood Crossing and Evoland 2.


Stephan Meijerhof
Senior PR Manager

Before Stephan was leading the PR team at ICO, he worked for various media outlets as a freelance journalist specialising in technology, foreign news and games, before moving to Electronic Arts in Spain. At the publisher he was part of the successful Game Evaluation team providing media analysis and in-depth reporting on all titles.

Some of our Current Projects


The workshop is limited to a small group to make sure you can discuss and all your PR questions with other course members and the trainers.

Duration: One day (7 hours including the lunch break)
Price regular: Prices vary based on the venue and sponsors